5 Reasons Why a Vehicle Wrap is a Good Investment

Whether you’ve just started a business or you have a successful business that is up and running, it is important to be wise with your advertising dollars. Most businesses stick to traditional advertisements such as direct mail campaigns, newspaper ads or radio ads to name a few, but more and more businesses are starting to branch out and explore other options. Social media has become a powerful tool many businesses take advantage of and pay per click ads have as well. Vehicle wraps have grown in popularity also. Besides being extremely cost effective, car wraps are tremendously beneficial. They reach a wide audience in addition to targeting different demographics. Not convinced that a vehicle wrap is a good investment for your business? Then check out these statistics below:

1. According to the 2012 Census Bureau American Community Survey, approximately 86% of American workers commute to work by themselves or carpooled via car, truck, or van. The average commute time is 25.7 minutes.
2. A study by the American Trucking Association found that 91% of the targeted audience noticed text and graphics on vehicle advertising.
3. Perception Research Services reported that vehicle wraps generate more than twice the attention than a static billboard.
4. According to Product Acceptance and Research Inc., mobile billboard displays boost name recognition 15 times greater than any other form of advertising.
5. The Transportation Advertising Council of America stated that mobile ad messages have a 97% recall rate.


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